Edited 5/29: saw this reply to a post asking when the mayo, etc would be back on Facebook. But the issue over Hampton Creek’s name and use of an egg on its Just Mayo packaging seemed to have more to do with taking market share away from Unilever and the egg industry than it did over whether or not there were eggs in Just Mayo. Report abuse. Watch Stuart Varney talk about Strategy on Varney. Josh Tetrick found the company in 2011, and wanted to begin to take down typical large mayo brands. We tested a comparison with another normal mayo with eggs with friends and they all liked the Just Mayo better! In the case of Just Mayo, that meant Hampton Creek could easily undercut Unilever ’s Hellmann’s and Best Foods brands and grab a significant share of the $2 billion U.S. mayonnaise market. The FDA complaint was resolved in December 2015, when the company agreed to make changes to labeling while keeping the "Just Mayo" branding intact. 5.0 out of 5 stars Can't tell the difference! Just Mayo is a mayonnaise substitute made from ingredients like canola oil and pea protein. From JUST Mayo to JUST Egg and all of our products, we're doing something big here in building a more just food system. 7 people found this helpful. From Just's FB page: Thank you for being a part of it." This was not the case with Hampton Creek’s “Just Mayo” vegan mayonnaise. Since the start up in 2011, Hampton Creek has been the target of quite a few scandals, some can be viewed in this Fortune article. More controversial was a product buyback scheme reportedly concocted in 2014. FDA says Hampton Creek vegan mayonnaise Just Mayo can keep its name in a decision that marks the end of the May of Wars. Target has severed ties with the maker of the popular Just Mayo egg-free condiment two months after pulling the product and others over alleged food safety violations. Hampton Creek (Just Mayo) Reports an Attempted Employee Coup "Mayo-scandal firm Hampton Creek from San Francisco going whole hog for Frankenmeat: report " Just Mayo Guy, Hampton Creek's Josh Tetrick, Pivots to Industrial Scale Ingredient Supply Biz Food technology company Hampton Creek—known for its eggless vegan condiment Just Mayo—recently hired an investigative team to uncover the circumstances surrounding its products being inexplicably pulled from shelves at major retailer Target as well as other efforts to disrupt its business. Hampton Creek CEO Josh Tetrick on the American Egg Board targeting the company’s ‘Just Mayo’ brand. Read more. To make Just Mayo more popular than it really was and impress investors, suggests Bloomberg following interviews and a review of emails, receipts, and expense reports. Reviewed in the United Kingdom on October 31, 2017. Natalie Diaper. 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